E-commerce is on the rise, but ever thought about why exactly your audience wants to buy online? Despite the fact that the thought of retail stores is still very popular?
Even though businesses spend plenty of time wanting to define their buyer personas and ideal customers, they often overlook the main psychology behind shopping on the web.
Customers don't really buy anything from anyone online. They have a thought processes that either encourages the crooks to complete a purchase or drives them away to another retailer. For example, products using a big price tag often face a challenge in selling online. And then there are goods that people may want to get a feel of before purchasing.
But with all the changing times, e-commerce has changed into a way of life and businesses have found a way to suffice the decision-making needs with the customers.
1. Wide range of products to choose from
Having a web based store gives you an opportunity to get at night shelf space issues and will include more inventory into your business.
While it will seem like a challenge to most retail business holders, the potential for being offered a wide range of products online is one with the primary reasons for the shift to digital shopping. More and more people today search for brands online instead of stores - they have more product variations, sizes, availability, etc.
For example, Amazon started as a web based bookseller. But today, it sells sets from clothes, shoes, bags, watches to even peanuts.
2. Competitive prices for many products
Today, there are a variety of people who visit physical stores to check on a product, its size, quality as well as other aspects. But not many of them make the purchase out there stores. They tend to discover the same product online instead.
The reason being, the expectation of an competitive pricing. These clients are commonly known as bargain hunters.
If it is possible to, offer competitive pricing on your products when compared with that with the physical stores. You could also tend to put several products on every range, available for sale to draw the attention of bargain hunters.
For example, Snapdeal offers a 'deal with the day' - in which the pricing of products is considerably low in comparison to what they would cost in shops. This makes the shoppers think they may be bagging much, and also the sense of urgency throughout the deal boosts the number of conversions.
3. Reviews off their online shoppers
According to Internet Retailer, 62% of consumers look for online reviews on a product or service or service before purchasing it.
In physical stores, it really is impossible for the shopper to be aware what other industry is saying regarding the products - especially while using sales people ensuring they hear just the good. And that's another excuse, why they prefer look at this now.
Offer reviews, ratings or customer testimonials to your products and display them clearly around the product pages. The better the rating, the bigger are the likelihood of it to trade.
4. Ability to check prices
Moving derived from one of brand store to a different can be really tedious. On the other hand, switching sites that compares prices of items from different brands is easier. Apart from the reviews given on different online stores, prices are the next thing that customers search for.
The easiest way of doing so is displaying an original price along with the price that you will be offering. It becomes easier for these to notice the difference, and hence, the chances of them seeking to other retail online retailers become a lot lesser.
For example, if you are running a winter sale, make certain you display the initial price, the share of your offering and the new price for the product pages. And don't forget to highlight the offer in your homepage as well.
5. Saving plenty of time
Traveling to stores which are not close by because you want to purchase from a certain brand, can be a put-off. That may be the reason why most customers seek to online retailers instead. The ability to read through the products and purchase what you want, from wherever they may be, saves them plenty of time.
But what these customers generally look for is the efficiency of delivery that an internet retail store offers. Be it a 'next day delivery', '48 hours delivery' or even a 'standard delivery within a week of order', keep your delivery information absolutely clear. And if possible, allow them to have the ability to choose their delivery date.